A single platform that integrates your advertising and analytics, so you can act on customer insights faster. Get real-time data and unified insights for your search campaigns. Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences. Unlock insights from your data with engaging, customizable reports. Test variations of your sites and apps with advanced tools for enterprise marketers.

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that's where hiring someone to really dig into all of the reports can be vital. Because without a proper understanding of the information these services will provide you with, it remains just raw data. You obviously won't use all of these tools all of the time, but it's beneficial to know about some of the top options and how they fit into your overall web strategy. And using multiple tools only gives you further levels of insight into your customers and your success rate. According to Avinash Kaushik , author of Web Analytics 2. For larger businesses, the more robust analytics tools can be great to really dig in, but for small and mid-sized companies, there are many free or relatively cheap offerings to help you understand this information.

In any business, tracking statistics and interpreting the data in order to make good choices can be said to be one of the most pivotal reasons why the business will succeed or fail. But why should an online business care about tracking so many numbers? And more importantly, what should an online business or blog be tracking?

Are you racking your brain to find analytics software that will match your business needs? Sounds good? So, check it out!